Marketing Strategic Youth Partnership Director
Position Overview
The Marketing Strategic Youth Partnership Director is a pivotal role within our organization, focused on leading and expanding Scouting America’s national collaborative efforts with educational institutions, community organizations, and strategic partnerships. In this dynamic position, you will bring a passion for youth advocacy and engagement, leveraging your expertise to forge meaningful relationships with a diverse array of stakeholders, driving Scout unit growth, ensuring sustainability, and enhancing character-development programming for youth across the country.
This role demands a strategic thinker who can navigate challenges with creativity and adaptability, as well as a strong communicator who can inspire others to join in our vision for positive youth development. The incumbent will be responsible for cultivating and securing strategic partnerships with public, private, civic, governmental, and religious organizations to support the establishment of 800+ new units nationwide. The Marketing Strategic Youth Partnership Director reports to the Senior VP, Communications & Marketing.
Responsibilities
- Identifies, develops, and strengthens relationships with K-12 schools, higher education institutions, faith-based organizations, civic groups, and government entities to promote Scouting America’s mission and expand youth participation.
- Engages and collaborates with corporate partners, national youth-serving organizations, and Scouting alumni to create sustainable pipelines for youth recruitment.
- Negotiates, develops, and manages memorandums of understanding (MOUs) and partnership agreements that align with Scouting America’s growth goals.
- Works cross functionally with Marketing, Communications, Membership, Program and Local Councils to design and implement scalable, innovative recruitment campaigns that leverage digital, community, and grassroots engagement strategies to drive unit formation.
- Works closely with local councils and territories to support targeted initiatives in high-priority growth areas.
- Utilizes data and market research to identify emerging opportunities and assess partnership effectiveness.
- Partners with the marketing and communications team to develop customized messaging, digital toolkits, and outreach materials that resonate with key partner audiences.
- Represents Scouting America at conferences, events, and partner meetings to advocate for the value of Scouting programs.
- Provides strategic guidance and support to regional and local scouting leaders on best practices for partnership cultivation and youth recruitment.
- Leads cross-functional teams and work collaboratively with the Membership, Program, and development departments to align national strategies with local execution.
- Tracks progress toward unit and recruitment goals, providing regular reports and insights to executive leadership.
- Performs other job-related duties as assigned.
Education
- Bachelor’s degree required in marketing, business administration, nonprofit management, communications, or a related field.
Preferences: Master’s degree preferred.
Qualifications
- Minimum of 10 years of leadership experience in marketing, sales, communications, business development, or partnership management, preferably in a youth-serving, nonprofit, education, or membership-driven organization.
- Must pass a criminal history background check.
Any work-related experience resulting in acceptable proficiency levels in the above Minimum Qualifications is an acceptable substitute for the above-specified education and experience requirements.
Benefits
Scouting America is an equal-opportunity employer. Benefits include major medical, prescription coverage, dental, vision, life insurance, short and long-term disability, accidental death, and a Match Savings plan. We also offer a generous PTO policy and Scouting America holiday observances.
Since 1910, Scouting America has encouraged personal growth by teaching youth how to set goals and achieve them with determination. Scouting America promotes a culture where youth, volunteers, and employees feel a sense of belonging-where every person feels respected and valued. We welcome families of all backgrounds to help prepare young people to serve as successful members and leaders of our nation’s diverse communities. Join us and help us mold the future leaders of America!